Marketing Archives - Matthew Bass

Pricing a SaaS app is hard

Pricing a SaaS app is hard. Really hard. My flagship product Teascript launched with a subscription-based pricing model in 2007. This was primarily due to a limitation in the payment system I was integrating with. I did a bit of “market research” before settling on $19 per year for unlimited use of the app. … Continue reading →

Posted on February 24, 2015 by Matthew · 1 Comment

Review of “Mastering Guerrilla Marketing”

I recently finished reading Mastering Guerrilla Marketing by Jay Conrad Levinson, author of the popular Guerrilla Marketing series. It was a good read. The book was broken up into 12 chapters and about 100 individually-numbered sections, each containing information about a certain aspect of guerrilla marketing. Topics ranged from planning … Continue reading →

Posted on August 15, 2006 by Matthew